Masterclass Certificate in Ad Performance Metrics: Results-Oriented Analysis
-- ViewingNowThe Masterclass Certificate in Ad Performance Metrics: Results-Oriented Analysis course is a comprehensive program designed to empower learners with the essential skills needed to analyze and optimize digital advertising performance. In an era where data-driven decision-making is critical, this course focuses on the importance of ad performance metrics, providing a deep understanding of industry-standard tools and techniques for measuring and optimizing ad campaigns.
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โข Ad Metrics Fundamentals
โข Understanding Key Performance Indicators (KPIs)
โข Importance of Click-Through Rate (CTR) in Ad Performance
โข Conversion Rate: A Crucial Ad Metric
โข Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM)
โข Analyzing Return on Ad Spend (ROAS)
โข The Role of Bounce Rate in Ad Performance
โข Attribution Models for Multi-Channel Ad Campaigns
โข Advanced Techniques in Ad Performance Analysis
โข Case Studies in Results-Oriented Ad Performance Metrics
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