Global Certificate in Display Ad Performance Strategies
-- ViewingNowThe Global Certificate in Display Ad Performance Strategies is a comprehensive course designed to enhance your expertise in display ad campaign optimization. This certification equips learners with essential skills to create, manage, and measure successful display ad campaigns, addressing the growing industry demand for digital advertising professionals.
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โข Display Ad Fundamentals: Understanding the basics of display ads, including formats, sizes, and ad networks.
โข Targeting Strategies: Exploring various targeting options such as demographic, interest-based, contextual, and audience targeting.
โข Creative Best Practices: Learning how to create compelling display ad creatives that resonate with the target audience.
โข Performance Metrics: Identifying and measuring essential display ad performance metrics such as impressions, click-through rates, and conversions.
โข Attribution Models: Understanding the concept of attribution modeling and its impact on display ad performance.
โข Optimization Techniques: Implementing data-driven optimization techniques to improve display ad performance and ROI.
โข Ad Operations Management: Managing the ad operations process end-to-end, including ad trafficking, ad quality, and ad delivery.
โข Cross-Device Strategies: Developing cross-device strategies to improve display ad performance and reach.
โข Brand Safety Measures: Ensuring brand safety by implementing measures such as keyword blocking, category exclusion, and third-party verification.
โข Emerging Trends in Display Advertising: Staying up-to-date with the latest trends in display advertising, such as programmatic, native, and dynamic ads.
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