Certificate in Ad IP Metrics Insights Analysis
-- ViewingNowThe Certificate in Ad IP Metrics Insights Analysis is a comprehensive course designed to equip learners with essential skills in advertising data analysis. This program highlights the importance of data-driven decision making in the advertising industry, focusing on key performance indicators (KPIs) and metrics that matter most to businesses.
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โข Introduction to Ad IP Metrics
โข Understanding Ad Impressions and Clicks
โข Importance of Click-Through Rates (CTR) and Conversion Rates
โข Ad Frequency and its Impact on Campaign Performance
โข Viewability Metrics: Above the Fold, In-View, and Time-Based Measures
โข Analyzing Ad Engagement: Dwell Time, Bounce Rate, and Interaction Rate
โข Introduction to Ad Fraud and its Impact on Metrics
โข Tools and Techniques for Ad IP Metrics Insights Analysis
โข Case Studies: Applying Ad IP Metrics Insights Analysis in Real-World Scenarios
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