Global Certificate in Display Ad Ethics
-- ViewingNowThe Global Certificate in Display Ad Ethics course is a must for professionals seeking to navigate the complex ethical landscape of digital advertising. This course emphasizes the importance of ethical practices in display ad placement, ensuring learners understand the critical role they play in maintaining trust and transparency with consumers.
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โข Understanding Display Ad Ethics: An overview of display ad ethics, including the importance of ethical advertising and the potential consequences of unethical practices. โข Regulations and Compliance: A review of relevant laws and regulations, such as the General Data Protection Regulation (GDPR) and the Children's Online Privacy Protection Act (COPPA), and how they apply to display advertising. โข Transparency and Disclosure: Best practices for disclosing sponsored content and other forms of native advertising, as well as guidelines for ensuring transparency in ad targeting and tracking. โข Data Privacy and Security: Strategies for protecting user data and maintaining privacy, including data collection, storage, and sharing practices. โข Truth in Advertising: Techniques for creating truthful and accurate ads, including guidelines for avoiding deceptive or misleading claims. โข Avoiding Stereotypes and Bias: An examination of how to avoid perpetuating harmful stereotypes and biases in advertising, and strategies for promoting diversity and inclusivity. โข Measuring and Improving Ethical Performance: Methods for monitoring and evaluating the ethical performance of display ad campaigns, and techniques for continuously improving ethical practices.
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