Certificate in Digital Marketing Innovations: Results-Oriented
-- ViewingNowThe Certificate in Digital Marketing Innovations is a results-oriented certificate course that focuses on the latest trends and techniques in digital marketing. This program emphasizes the importance of data-driven strategies, customer engagement, and innovative thinking to drive business growth in the digital age.
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โข Introduction to Digital Marketing Innovations: Understanding the landscape, trends, and opportunities in digital marketing
โข Search Engine Optimization (SEO): Organic search, keyword research, on-page and off-page optimization
โข Pay-Per-Click (PPC) Advertising: Google Ads, Bing Ads, campaign setup, optimization, and management
โข Social Media Marketing: Platform selection, content strategy, targeting, and engagement
โข Content Marketing: Storytelling, content creation, distribution, and promotion
โข Email Marketing: Building lists, crafting messages, automation, and analysis
โข Web Analytics: Tracking, measuring, and analyzing digital marketing performance
โข Conversion Rate Optimization (CRO): Testing, personalization, and increasing website conversions
โข Mobile Marketing: Mobile-first design, app marketing, and SMS strategies
โข Emerging Trends in Digital Marketing: AI, VR, AR, and voice search
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