Certificate in Display Ad Planning Techniques
-- ViewingNowThe Certificate in Display Ad Planning Techniques is a comprehensive course that equips learners with the essential skills needed to thrive in the rapidly evolving digital advertising industry. This course emphasizes the importance of display ad planning and how it contributes to successful marketing campaigns.
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โข Introduction to Display Ad Planning: Understanding the basics of display ad planning, its importance, and the role of a display ad planner. โข Market Research and Analysis: Learning how to conduct comprehensive market research, analyze target audiences, and identify suitable ad placement opportunities. โข Creative Concept Development: Developing creative and engaging ad concepts that align with brand objectives and resonate with target audiences. โข Media Planning: Understanding the principles of media planning, including selecting the right media channels, setting budgets, and determining ad frequency. โข Ad Design and Production: Designing visually appealing display ads using industry-standard tools and best practices for various ad sizes and formats. โข Ad Placement and Optimization: Implementing ad campaigns, monitoring performance, and optimizing ad placements for maximum impact and return on investment. โข Performance Metrics and Reporting: Measuring ad campaign performance using key performance indicators (KPIs), analyzing data, and generating reports for stakeholders. โข Compliance and Ethical Considerations: Adhering to industry regulations, ethical guidelines, and privacy policies when planning and executing display ad campaigns.
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