Professional Certificate in Display Ad Success Metrics
-- ViewingNowThe Professional Certificate in Display Ad Success Metrics is a comprehensive course designed to equip learners with the essential skills to measure and optimize the performance of display ad campaigns. This course is crucial in today's digital advertising landscape, where data-driven decision-making is paramount.
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โข Understanding Display Ad Metrics: Impressions, reach, frequency, click-through rate (CTR), cost per click (CPC), conversion rate, cost per acquisition (CPA).
โข Setting Up Display Ad Campaigns: Defining target audience, selecting ad placements, setting budget and bid strategies, creating ad variations.
โข Measuring Campaign Performance: Analyzing key performance indicators (KPIs), interpreting data, identifying trends, making data-driven decisions.
โข Optimizing Display Ad Campaigns: A/B testing, ad rotation, audience targeting, ad placement, bid adjustments, dayparting.
โข Attribution Models: Linear, time decay, position-based, last click, first click, data-driven.
โข View-through Conversions: Understanding view-through conversions, measuring the impact of display ads on brand awareness and consideration.
โข Brand Safety and Fraud Prevention: Implementing brand safety measures, detecting and preventing ad fraud, ensuring ad viewability.
โข Integrating Display Ads with Marketing Funnels: Aligning display ad strategies with marketing funnels, nurturing leads, measuring conversion rates.
โข Emerging Trends in Display Ads: Automation, artificial intelligence, machine learning, programmatic advertising, dynamic creative optimization.
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