Executive Development Programme in Online Brand Expansion
-- ViewingNowThe Executive Development Programme in Online Brand Expansion is a certificate course designed to empower professionals with the skills necessary to thrive in today's digital economy. This program focuses on the critical area of online brand expansion, which is essential for businesses seeking to grow and remain competitive in the modern marketplace.
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โข Online Presence Analysis: Understanding the importance of a strong online brand and performing a comprehensive analysis of the current online presence.
โข Digital Marketing Strategy: Developing a data-driven strategy for online brand expansion, including target audience identification, value proposition, and channel selection.
โข Content Marketing & SEO: Leveraging content marketing and SEO best practices to improve search rankings, drive traffic, and engage the target audience.
โข Social Media Management: Maximizing the potential of social media platforms to build brand awareness, interact with customers, and manage online reputation.
โข Online Advertising: Utilizing paid online advertising channels, such as Google Ads and social media ads, to reach a wider audience and drive conversions.
โข Email Marketing & CRM: Building and managing an email marketing strategy, and integrating it with a CRM system to nurture leads and improve customer relationships.
โข Analytics & Optimization: Implementing web analytics tools, analyzing performance metrics, and optimizing online brand expansion efforts for continuous improvement.
โข Mobile Marketing: Understanding mobile-first indexing and optimizing the online brand for mobile users, including mobile ads and apps.
โข Legal & Ethical Considerations: Navigating legal and ethical challenges in online brand expansion, such as data privacy, copyright, and disclosures.
โข Case Studies & Best Practices: Examining successful online brand expansion case studies and best practices from industry leaders.
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