Executive Development Programme in Brand Protection: Brand Security
-- ViewingNowThe Executive Development Programme in Brand Protection: Brand Security is a certificate course designed to tackle the increasing challenges of brand protection in today's complex business landscape. This program emphasizes the importance of safeguarding intellectual property, managing anti-counterfeiting strategies, and building robust brand security systems.
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โข Understanding Brand Protection: An Overview
โข Importance of Brand Security in Executive Leadership
โข Legal Aspects of Brand Protection: Trademarks and Copyrights
โข Threats to Brand Security: Counterfeiting, Piracy, and Cybercrime
โข Building a Brand Protection Strategy: Risk Assessment and Mitigation
โข Implementing a Brand Protection Program: Policies, Procedures, and Training
โข Monitoring and Enforcement: Detecting and Combating Infringement
โข Stakeholder Management: Collaborating with Internal and External Partners
โข Metrics and Analytics: Measuring the Effectiveness of Brand Protection Efforts
โข Future Trends in Brand Protection: Emerging Threats and Technologies
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