Executive Development Programme in Display Ads Mastery: Results-Oriented Approach
-- ViewingNowThe Executive Development Programme in Display Ads Mastery: Results-Oriented Approach certificate course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly evolving world of digital advertising. This course emphasizes the importance of display ads in today's digital landscape, focusing on a results-oriented approach to create effective and impactful campaigns.
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Display Ads Fundamentals โข Understanding the basics of display ads, including formats, sizes, and specifications.
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Display Ads Strategy โข Developing a comprehensive strategy for display ad campaigns, including targeting, bidding, and optimization.
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Creative Best Practices โข Learning the principles of effective display ad creative, including design, messaging, and calls-to-action.
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Data Analysis and Reporting โข Analyzing and interpreting display ad performance data, creating reports, and making data-driven decisions.
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Programmatic Advertising โข Understanding the basics of programmatic advertising, including real-time bidding and automated optimization.
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Display Ads Platforms โข Exploring the major display ad platforms, including Google Display Network and social media advertising options.
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Retargeting and Remarketing โข Learning the principles of retargeting and remarketing, including audience segmentation and creative strategies.
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Legal and Compliance โข Understanding the legal and compliance considerations for display ads, including privacy laws, targeting restrictions, and brand safety.
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Case Studies and Best Practices โข Examining real-world case studies and best practices for display ad campaigns, including successful strategies and common pitfalls.
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