Certificate in Advanced Display Advertising: Actionable Knowledge
-- ViewingNowThe Certificate in Advanced Display Advertising: Actionable Knowledge is a valuable course that provides learners with the essential skills needed for career advancement in the rapidly evolving display advertising industry. This certificate course focuses on actionable knowledge, equipping learners with the practical skills and strategies required to succeed in display advertising.
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โข Programmatic Advertising: Understanding the programmatic landscape, its benefits, and how it is transforming the digital advertising industry. Includes topics like real-time bidding, private marketplaces, and demand-side platforms.
โข Audience Targeting and Segmentation: Identifying, understanding, and targeting specific audience segments using advanced display advertising techniques. Covers topics such as contextual targeting, behavioral targeting, retargeting, lookalike modeling, and cross-device targeting.
โข Data-Driven Creative: Leveraging data to create dynamic and personalized ads that resonate with audiences and drive results. Includes topics like creative optimization, A/B testing, and dynamic creative optimization.
โข Measurement and Analytics: Tracking and measuring the performance of advanced display advertising campaigns using industry-standard metrics and tools. Covers topics like viewability, attribution modeling, and cross-channel tracking.
โข Ad Fraud and Viewability: Understanding and combating ad fraud and ensuring viewability in advanced display advertising campaigns. Covers topics like brand safety, verification, and viewability measurement.
โข Advanced Ad Formats: Exploring new and emerging ad formats in advanced display advertising, such as native advertising, rich media, and video advertising.
โข Programmatic Direct: Learning about the benefits and challenges of programmatic direct, a growing area of programmatic advertising that allows for more direct and automated deals between publishers and advertisers.
โข Mobile and Cross-Device Advertising: Understanding the unique considerations and best practices for advanced display advertising on mobile devices and across multiple devices.
โข Social Media Advertising: Leveraging advanced display advertising techniques on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
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