Certificate in Display Ad Engagement Evaluation
-- ViewingNowThe Certificate in Display Ad Engagement Evaluation is a comprehensive course designed to equip learners with the essential skills needed to thrive in the ever-evolving digital marketing landscape. This course focuses on the importance of display ad engagement evaluation and how it can help businesses optimize their advertising strategies for maximum impact.
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GBP £ 149
GBP £ 215
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Display Ad Engagement Metrics: This unit will cover the essential metrics used to evaluate display ad engagement, including click-through rates, conversion rates, and bounce rates.
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Analyzing Display Ad Performance: Students will learn how to analyze display ad performance data using tools like Google Analytics and Excel.
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A/B Testing for Display Ads: This unit will introduce A/B testing for display ads and explain how to design and implement tests to optimize engagement.
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Targeting and Segmentation: Students will learn how to use targeting and segmentation strategies to improve display ad engagement.
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Creating Engaging Display Ad Content: This unit will cover best practices for creating display ad content that engages users and encourages clicks.
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Display Ad Formats and Placements: Students will learn about different display ad formats and placements and how they can impact engagement.
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Optimizing Display Ad Campaigns: This unit will cover strategies for optimizing display ad campaigns to improve engagement and ROI.
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Evaluating Display Ad Campaign Success: The final unit will cover how to evaluate the success of display ad campaigns and measure their impact on business goals.
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