Executive Development Programme in Display Ad Strategy Execution
-- ViewingNowThe Executive Development Programme in Display Ad Strategy Execution is a certificate course designed to empower professionals with the skills needed to excel in digital advertising. In an era where display ads are a critical component of marketing strategies, this programme bridges the gap between theory and practice, providing hands-on experience in campaign planning, execution, and optimization.
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โข Display Ad Strategy: Foundations of Display Advertising, Importance of Display Ads in Digital Marketing, Key Performance Indicators (KPIs) for Display Ad Campaigns
โข Audience Segmentation: Understanding Target Audience, Demographics and Psychographics, Behavioral and Contextual Targeting, Audience Segmentation Strategies
โข Creative Development: Design Principles, Ad Copywriting, Rich Media and Dynamic Ads, A/B Testing and Optimization
โข Programmatic Advertising: Real-Time Bidding, Demand Side Platforms (DSPs), Private Marketplaces (PMPs), Supply Side Platforms (SSPs), Ad Exchanges
โข Measurement and Analytics: Tracking and Attribution Models, Data Analysis, Insights and Reporting, Marketing Mix Modeling
โข Cross-Channel Integration: Multi-Channel Strategy, Coordinating Display Ads with Other Digital Advertising Channels, Consistent Brand Experience
โข Data Privacy and Compliance: GDPR, CCPA, Data Security, Ethical Advertising Practices
โข Emerging Trends: Artificial Intelligence, Virtual Reality, Augmented Reality, Voice Search, Programmatic Guaranteed.
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