Global Certificate in Ad IP Valuation Methods
-- ViewingNowThe Global Certificate in Ad IP Valuation Methods is a comprehensive course designed to empower learners with the essential skills needed to thrive in the advertising industry. This course focuses on advertising intellectual properties (Ad IP) and teaches cutting-edge valuation methods that are in high demand by employers worldwide.
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โข Ad IP Valuation Fundamentals
โข Understanding Ad Inventory and its Importance
โข Ad Impressions and Click-Through Rates (CTR)
โข The Role of Data in Ad IP Valuation
โข Key Ad IP Valuation Methods: Cost, Market, Income Approaches
โข Advanced Ad IP Valuation Techniques: Multi-Attribute Utility Theory, Real Options Analysis
โข Ad IP Valuation Case Studies
โข Ethical Considerations in Ad IP Valuation
โข Best Practices for Ad IP Valuation Reporting
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