Professional Certificate in Display Ad Trends: Industry Perspectives
-- ViewingNowThe Professional Certificate in Display Ad Trends: Industry Perspectives is a comprehensive course designed to equip learners with essential skills in display advertising. This certificate course is crucial in today's digital age, where display ads are a significant part of digital marketing strategies.
5,400+
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GBP £ 149
GBP £ 215
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โข Display Advertising Fundamentals: Understanding the basics of display ads, including formats, targeting methods, and buying models.
โข Programmatic Advertising: Exploring programmatic advertising, its benefits, and how it has revolutionized display ad buying and selling.
โข Creative Best Practices: Learning strategies for creating engaging, high-performing display ad creatives that follow industry best practices.
โข Data-Driven Advertising: Delving into the importance of data in display advertising, including data analysis, audience segmentation, and attribution modeling.
โข Emerging Display Ad Trends: Examining the latest trends in display advertising, including dynamic creative optimization, cross-device targeting, and machine learning.
โข Ad Fraud and Brand Safety: Understanding the challenges of ad fraud and brand safety in display advertising, and strategies for mitigating these risks.
โข Measurement and Optimization: Learning how to measure and optimize display ad campaigns using key performance indicators (KPIs), testing methodologies, and attribution modeling.
โข Privacy and Compliance: Exploring the regulatory landscape of display advertising, including GDPR, CCPA, and other data privacy laws and regulations.
โข Case Studies: Examining real-world case studies of successful display ad campaigns and analyzing the strategies and tactics used to achieve them.
Note: The above list is not exhaustive and can be modified or expanded based on the specific needs and requirements of the professional certificate program.
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