Executive Development Programme in Display Ad Strategies: Actionable Insights
-- ViewingNowThe Executive Development Programme in Display Ad Strategies: Actionable Insights certificate course is a comprehensive program designed to meet the growing industry demand for experts in display ad strategies. This course emphasizes the importance of data-driven decision-making, audience targeting, and creative optimization in display advertising.
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โข Understanding Display Advertising: An Overview
โข Display Ad Formats: Banners, Rich Media, and Native Ads
โข Targeting Strategies: Demographic, Behavioral, Contextual, and Retargeting
โข Programmatic Advertising: Real-Time Bidding and Automated Buying
โข Data Analysis: Measuring Campaign Performance and Attribution
โข Creative Best Practices: Copywriting, Design, and Call-to-Action Techniques
โข Ad Fraud and Viewability: Understanding Common Threats and Solutions
โข Emerging Trends: Cross-Device Targeting, Artificial Intelligence, and Augmented Reality
โข Case Studies: Successful Display Ad Strategies from Leading Brands
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