Certificate in Display Ad Performance: Metrics Mastery
-- ViewingNowThe Certificate in Display Ad Performance: Metrics Mastery is a comprehensive course designed to empower learners with the essential skills needed to excel in the field of digital marketing. This course focuses on display ad performance metrics, a critical aspect of digital advertising that helps measure the success of campaigns and improve return on investment.
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โข Display Ad Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Impressions, Reach, Frequency, Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), Conversion Rate, Return on Investment (ROI).
โข Impressions and Reach: Learning the difference between Impressions and Reach, calculating the unique reach, and understanding the importance of these metrics in display ad performance.
โข Frequency and Ad Fatigue: Defining Frequency, recognizing the signs of ad fatigue, and implementing strategies to mitigate its effects on campaign performance.
โข Click-Through Rate (CTR): Understanding CTR as a measure of ad engagement, analyzing the factors that influence CTR, and utilizing optimization techniques to improve CTR.
โข Cost Per Click (CPC): Learning the definition of CPC and its impact on overall ad spend, analyzing the factors that affect CPC, and implementing optimization strategies to reduce CPC.
โข Cost Per Thousand Impressions (CPM): Understanding the definition and calculation of CPM, evaluating the impact of CPM on ad spend, and optimizing CPM for better ad performance.
โข Conversion Rate: Learning the definition of Conversion Rate, analyzing factors that influence Conversion Rate, and implementing strategies to improve Conversion Rate.
โข Return on Investment (ROI): Understanding ROI and its importance in evaluating ad performance, analyzing the factors that affect ROI, and optimizing ROI for better ad campaign results.
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