Executive Development Programme in Display Ad User Experience
-- ViewingNowThe Executive Development Programme in Display Ad User Experience is a certificate course designed to empower professionals with the essential skills to create compelling display advertisements. In today's digital age, user experience plays a critical role in the success of display ads, and this course focuses on teaching learners how to optimize ad design, user engagement, and conversion rates.
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โข User Experience Fundamentals: Understanding the basics of user experience (UX) design, including user research, usability testing, and user-centered design principles.
โข Display Ad Formats: Exploring different display ad formats, such as banner ads, interstitial ads, native ads, and video ads, and their impact on user experience.
โข User Interface Design: Learning best practices for designing user interfaces (UI) that are intuitive, aesthetically pleasing, and enhance the overall user experience.
โข User Behavior and Psychology: Examining user behavior and psychology to create more effective display ad campaigns that resonate with users and drive engagement.
โข Data Analysis and Metrics: Understanding how to measure and analyze user engagement and campaign performance using key metrics such as click-through rates, conversion rates, and bounce rates.
โข Accessibility and Inclusive Design: Ensuring that display ads are accessible to all users, including those with disabilities, and incorporating inclusive design principles into the creative process.
โข Ethical Considerations: Exploring ethical considerations in display ad user experience, such as user privacy, data security, and avoiding deceptive or manipulative practices.
โข Emerging Trends and Technologies: Staying up-to-date with the latest trends and technologies in display ad user experience, such as virtual reality, augmented reality, and machine learning.
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