Executive Development Programme in Display Ad Fraud Prevention
-- ViewingNowThe Executive Development Programme in Display Ad Fraud Prevention certificate course is a comprehensive program designed to tackle the growing issue of ad fraud in the digital advertising industry. This course emphasizes the importance of understanding and combating ad fraud, a critical concern for businesses aiming to optimize their advertising spend and maintain consumer trust.
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โข Introduction to Display Ad Fraud: Understanding the basics of display ad fraud, its impact on digital advertising, and the importance of prevention. โข Types of Display Ad Fraud: Recognizing various forms of display ad fraud such as bot traffic, click spam, pixel stuffing, and more. โข Fraud Detection Techniques: Techniques and tools for detecting and measuring display ad fraud, including data analysis and machine learning algorithms. โข Ad Fraud Prevention Strategies: Implementing best practices for display ad fraud prevention, such as using accredited verification services, monitoring traffic sources, and setting up fraud filters. โข Industry Regulations and Standards: Familiarizing with industry regulations, standards, and certifications, such as the Trustworthy Accountability Group (TAG) and the Interactive Advertising Bureau (IAB). โข Case Studies and Best Practices: Examining real-world case studies of display ad fraud prevention and learning from industry leaders and their strategies. โข Ethics and Compliance: Understanding the ethical implications of display ad fraud and the importance of maintaining compliance with industry regulations and standards. โข Continuous Monitoring and Improvement: Implementing continuous monitoring and improvement processes to stay ahead of emerging display ad fraud trends and techniques.
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