Executive Development Programme in Online Promotions: Career Growth
-- ViewingNowThe Executive Development Programme in Online Promotions: Career Growth is a certificate course designed to empower professionals with the skills necessary to thrive in the digital marketing landscape. This programme emphasizes the importance of online promotions and equips learners with essential skills in SEO, SEM, content marketing, and social media strategy.
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โข Fundamentals of Online Promotions: Introduction to online promotions, digital marketing, and social media marketing. Understanding the importance of online presence for career growth.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, local SEO, and mobile SEO. Understanding the role of SEO in online promotions.
โข Social Media Marketing: Platform-specific strategies, content creation, community management, and influencer marketing. Leveraging social media for career growth.
โข Email Marketing: List building, automation, personalization, and campaign analysis. Utilizing email marketing to reach and engage with potential employers.
โข Content Marketing: Blogging, video marketing, podcasting, and guest posting. Building thought leadership and personal brand through content marketing.
โข Data Analysis and Reporting: Google Analytics, data visualization, and A/B testing. Measuring the success of online promotion efforts.
โข Paid Advertising: Google Ads, Facebook Ads, and LinkedIn Ads. Utilizing paid advertising to reach a larger audience and drive career growth.
โข Personal Branding: Building and maintaining a strong personal brand through online promotion efforts. Utilizing personal branding to stand out in a competitive job market.
โข Ethics in Online Promotions: Understanding the ethical considerations of online promotion, including privacy, transparency, and disclosure. Ensuring online promotion efforts are in line with professional standards.
Note: This list of units is not exhaustive and can be modified based on the specific needs and goals of the Executive Development Programme.
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