Global Certificate in Retail Analytics for Brands
-- ViewingNowThe Global Certificate in Retail Analytics for Brands course is a comprehensive program that equips learners with essential skills for career advancement in the retail industry. This course is crucial in today's data-driven world, where retailers rely heavily on data analytics to make informed business decisions.
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โข Retail Analytics Fundamentals: Introduction to retail analytics, data collection, and data cleaning
โข Data Visualization: Data representation techniques, chart selection, and dashboard creation
โข Customer Analytics: Customer segmentation, behavior analysis, and lifetime value prediction
โข Market Basket Analysis: Association rules, affinity analysis, and cross-selling techniques
โข Inventory Management: Demand forecasting, stock control, and replenishment strategies
โข Sales Analytics: Revenue analysis, pricing strategies, and promotion effectiveness
โข Location Analytics: Store placement, catchment area analysis, and cannibalization impact
โข Sentiment Analysis: Social media monitoring, natural language processing, and brand reputation management
โข Predictive Analytics: Machine learning algorithms, predictive modeling, and data-driven decision making
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