Executive Development Programme in Athleisure Design: High-Performance
-- ViewingNowThe Executive Development Programme in Athleisure Design: High-Performance certificate course is a comprehensive program designed to meet the growing demand for skilled professionals in the athleisure industry. This course emphasizes the importance of combining fashion, function, and technology to create high-performance athletic wear.
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โข Fundamentals of Athleisure Design: Exploring the history, evolution, and current trends in athleisure design. Understanding the unique needs and expectations of high-performance athleisure consumers.
โข Materials and Fabrics Selection: Examining the properties, advantages, and limitations of various materials and fabrics used in high-performance athleisure design. Learning to select the most suitable materials to achieve desired functionalities, aesthetics, and comfort.
โข Designing for Functionality: Delving into the essential functionalities of high-performance athleisure, such as breathability, moisture management, flexibility, and durability. Developing designs that address these functionalities seamlessly.
โข Color, Pattern, and Branding: Mastering the art of color and pattern application in athleisure design. Understanding the role of branding and storytelling in creating distinctive and appealing high-performance athleisure collections.
โข Sustainable and Ethical Production Practices: Exploring the impact of athleisure production on the environment and society. Adopting sustainable and ethical practices to minimize negative consequences and improve brand reputation.
โข Prototyping and Testing: Learning the process of creating prototypes, identifying potential issues, and refining designs based on testing and user feedback. Ensuring that the final product meets functional and comfort requirements and exceeds user expectations.
โข Manufacturing and Supply Chain Management: Understanding the manufacturing process and supply chain management for high-performance athleisure products. Building relationships with reliable and efficient manufacturers and suppliers.
โข Marketing and Sales Strategies: Developing effective marketing and sales strategies for high-performance athleisure products. Utilizing digital and traditional marketing channels, social media, and influencers to reach target audiences and drive sales.
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