Executive Development Programme in Online Marketing Fundamentals
-- ViewingNowThe Executive Development Programme in Online Marketing Fundamentals is a certificate course designed to empower professionals with the essential skills needed to thrive in today's digital landscape. This program focuses on imparting a solid understanding of online marketing fundamentals, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
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โข Unit 1: Introduction to Online Marketing
โข Unit 2: Digital Marketing Channels
โข Unit 3: Search Engine Optimization (SEO)
โข Unit 4: Pay-Per-Click (PPC) Advertising
โข Unit 5: Social Media Marketing
โข Unit 6: Content Marketing
โข Unit 7: Email Marketing
โข Unit 8: Mobile Marketing
โข Unit 9: Analytics and Data-Driven Marketing
โข Unit 10: Online Reputation Management (ORM)
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