Advanced Certificate in Display Ads Strategy
-- ViewingNowThe Advanced Certificate in Display Ads Strategy is a comprehensive course designed to empower learners with the skills needed to excel in digital advertising. This program focuses on display ads, a critical component of modern marketing strategies, and teaches learners how to plan, execute, and optimize display ad campaigns for maximum impact.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Advanced Display Ad Formats:
Explore innovative display ad formats such as native ads, video ads, and rich media ads to maximize engagement and conversion rates.
โข Display Ads Targeting Strategies:
Dive into advanced targeting options, including demographic, geographic, contextual, and behavioral targeting, to reach the right audience at the right time.
โข Programmatic Advertising and Real-Time Bidding:
Understand the programmatic landscape, real-time bidding, and private marketplaces, and learn how to optimize campaigns using data-driven insights.
โข Measuring Display Ads Performance:
Master advanced metrics, such as viewability, brand lift, and attribution modeling, to evaluate and optimize display ad campaigns effectively.
โข Cross-Device and Multi-Channel Display Advertising:
Learn to create seamless and engaging user experiences across devices and channels, and leverage advanced tracking technologies like cookies and device graphs.
โข Advanced Creative Strategies for Display Ads:
Discover innovative creative approaches, such as dynamic creative optimization, A/B testing, and persuasive design principles, to improve ad performance.
โข Building Effective Display Advertising Campaigns:
Explore best practices for designing, launching, and optimizing display ad campaigns, including audience research, ad placement, and creative testing.
โข Display Ads Compliance and Ethics:
Understand industry guidelines, regulations, and ethical considerations, and learn to create display ads that respect user privacy and preferences.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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