Professional Certificate in Ad Engagement Metrics: Actionable Insights

-- viewing now

The Professional Certificate in Ad Engagement Metrics: Actionable Insights is a comprehensive course that focuses on the crucial metrics of ad engagement and provides learners with actionable insights to boost their career in digital marketing. This certificate course is essential in today's data-driven world, where measuring ad engagement is vital to making informed business decisions.

4.5
Based on 2,654 reviews

5,921+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

With the increasing demand for digital marketing professionals who can interpret and apply ad engagement metrics, this course is designed to equip learners with the necessary skills to excel in the industry. Learners will gain a deep understanding of various ad engagement metrics, including click-through rates, conversion rates, bounce rates, and dwell time, among others. They will also learn how to interpret these metrics to optimize ad campaigns, enhance user experience, and increase ROI. By the end of this course, learners will be able to apply their knowledge of ad engagement metrics to real-world scenarios, making them highly valuable to potential employers. This course is an excellent opportunity for learners to advance their careers in digital marketing, advertising, and analytics.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Understanding Ad Engagement Metrics
• Importance of Ad Engagement Metrics in Digital Marketing
• Primary Ad Engagement Metrics: Click-Through Rate (CTR)
• Secondary Ad Engagement Metrics: Dwell Time and Bounce Rate
• Advanced Ad Engagement Metrics: Conversion Rate and Cost Per Action (CPA)
• Utilizing Google Analytics for Ad Engagement Analysis
• Actionable Insights from Ad Engagement Metrics
• Implementing Effective Ad Engagement Strategies
• Measuring and Optimizing Ad Engagement Campaigns
• Best Practices for Ad Engagement Metrics and Reporting

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £149
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £99
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN AD ENGAGEMENT METRICS: ACTIONABLE INSIGHTS
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment