Masterclass Certificate in Display Ad Performance Appraisal

-- viewing now

The Masterclass Certificate in Display Ad Performance Appraisal is a comprehensive course designed to enhance your expertise in evaluating and optimizing display ad campaigns. This certificate program emphasizes the importance of data-driven decision-making and performance optimization, making it highly relevant in today's digital marketing landscape.

4.5
Based on 5,810 reviews

3,624+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

With the ever-growing demand for digital marketing professionals, this course equips learners with essential skills to advance their careers. You will gain in-depth knowledge of display ad performance metrics, attribution modeling, and A/B testing, empowering you to drive impactful results in your organization. By the end of this course, you will have developed a strategic approach to display ad performance appraisal, positioning you as a valuable asset in the competitive digital marketing industry.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Display Ad Design Fundamentals
• Understanding Display Ad Formats
• Targeting and Segmentation Strategies for Display Ads
• Measuring Display Ad Performance Metrics
• A/B Testing and Optimization Techniques for Display Ads
• Programmatic Advertising and Real-Time Bidding
• Cross-Device Tracking and Attribution Modeling
• Brand Safety and Viewability Measures
• Advanced Analytics for Display Ad Performance

Career Path

The **Masterclass Certificate in Display Ad Performance Appraisal** covers a range of roles in the UK market, from Display Ad Analysts to Performance Specialists, Data Scientists (Advertising), and Digital Marketing Managers. To gain a better understanding of the job market trends, salary ranges, and skill demand for these roles, let's take a look at this 3D pie chart that highlights the percentage of professionals in each role. With 40% of the market share, **Display Ad Analysts** play a crucial role in evaluating the effectiveness of display ad campaigns, optimizing ad placement, and analyzing audience behavior. These professionals possess a deep understanding of ad performance metrics, user engagement, and data-driven decision-making. In the UK, **Performance Specialists** account for 30% of the market share. These experts specialize in maximizing the performance of digital marketing campaigns through data analysis, strategic planning, and optimization techniques. Although **Data Scientists (Advertising)** make up only 20% of the market share, their skills in data mining, machine learning, and statistical analysis are highly sought after in the advertising industry. They use their expertise to analyze complex datasets and develop predictive models to improve ad performance. Lastly, **Digital Marketing Managers** represent 10% of the market share. These professionals oversee digital marketing campaigns, ensuring that they are aligned with business goals and marketing strategies. They manage a team of marketing specialists, collaborate with creative and technical departments, and monitor campaign performance.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £149
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £99
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN DISPLAY AD PERFORMANCE APPRAISAL
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment