Executive Development Programme in Display Ad Strategy Enhancement
-- viewing nowThe Executive Development Programme in Display Ad Strategy Enhancement is a certificate course designed to empower professionals with advanced skills in display ad strategy. This program emphasizes the importance of data-driven decision-making, audience segmentation, and creative optimization for effective digital marketing campaigns.
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Course Details
• Display Ad Strategy Foundation: Understanding the basics of display ads, their importance, and the role they play in the digital marketing landscape. • Targeting & Segmentation: Diving into various targeting options like demographic, geographic, contextual, and behavioral targeting to optimize ad campaigns. • Creative Development: Designing effective and engaging display ad creatives, incorporating branding, and ensuring consistency across all marketing channels. • Programmatic Advertising: Learning about programmatic advertising, real-time bidding, and how to leverage programmatic platforms for efficient ad placements. • Performance Metrics & Analytics: Understanding essential display ad metrics (CPM, CTR, CVR, etc.), setting up tracking, and analyzing data to optimize campaigns. • Retargeting & Remarketing Strategies: Implementing retargeting campaigns to re-engage potential customers who have shown interest in the brand. • Cross-Channel Attribution: Identifying the role of display ads in the overall customer journey and understanding cross-channel attribution models. • Data Privacy & Compliance: Ensuring ad campaigns comply with data privacy regulations, such as GDPR and CCPA, and understanding the implications for targeting and tracking. • Emerging Trends in Display Advertising: Exploring innovative display ad formats, channels, and technologies shaping the future of digital marketing.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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