Professional Certificate in Ad Engagement Metrics: Performance Evaluation
-- viewing nowThe Professional Certificate in Ad Engagement Metrics: Performance Evaluation is a comprehensive course that focuses on the essential skills needed to evaluate ad engagement metrics and optimize digital advertising campaigns. The course is designed to meet the growing industry demand for professionals who can effectively measure and analyze ad performance.
2,283+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Ad Engagement Metrics
• Understanding Key Performance Indicators (KPIs)
• Click-Through Rate (CTR) Analysis
• Impressions vs Clicks: A Comprehensive Comparison
• Bounce Rate & Time on Page: Evaluating User Behavior
• Conversion Rate Optimization (CRO) Techniques
• Cost-Per-Click (CPC) & Cost-Per-Mille (CPM) Analysis
• Attribution Models: Measuring Multi-Channel Impact
• A/B Testing & Experimentation in Ad Campaigns
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate