Professional Certificate in Display Ads Targeting: Precision Marketing

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The Professional Certificate in Display Ads Targeting: Precision Marketing is a vital course for digital marketers aiming to enhance their skills in display ads targeting. This program focuses on precision marketing, a data-driven approach that uses advanced targeting techniques to reach the right audience at the right time.

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حول هذه الدورة

The certification course is essential for professionals looking to excel in the industry, as display advertising is a critical component of digital marketing strategies. Throughout the course, learners will gain hands-on experience in various topics, including audience segmentation, programmatic buying, and attribution modeling. These skills help learners create more effective display ad campaigns, ultimately improving their organization's ROI and driving business growth. By earning this certification, professionals demonstrate their commitment to staying current with the latest trends and best practices in display ads targeting. This credential equips learners with the essential skills needed for career advancement and increased earning potential in the competitive digital marketing industry. In summary, this Professional Certificate in Display Ads Targeting: Precision Marketing is an important course for digital marketing professionals, providing the skills and knowledge needed to excel in display advertising, driving business growth, and advancing their careers.

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تفاصيل الدورة

• Unit 1: Introduction to Display Ads Targeting
• Unit 2: Understanding Precision Marketing
• Unit 3: Importance of Audience Segmentation in Display Advertising
• Unit 4: Demographics and Psychographics in Display Ads Targeting
• Unit 5: Behavioral Targeting: Techniques and Strategies
• Unit 6: Contextual Targeting: Relevance and Effectiveness
• Unit 7: Retargeting and Remarketing: Boosting Conversion Rates
• Unit 8: Geo-targeting and Location-based Advertising
• Unit 9: Measuring Success: Key Performance Indicators (KPIs) in Display Advertising
• Unit 10: Future Trends in Display Ads Targeting and Precision Marketing

المسار المهني

In the ever-evolving landscape of digital marketing, a Professional Certificate in Display Ads Targeting: Precision Marketing can open up a world of opportunities. This certificate program is designed to equip learners with the skills needed to succeed in various roles such as Display Ads Specialist, Digital Marketing Analyst, SEM Specialist, Data Scientist, and Marketing Manager. Let's dive into the details of these roles and their respective market trends and salary ranges in the UK. Firstly, Display Ads Specialists play a vital role in creating, managing, and optimising display ad campaigns for businesses. According to Glassdoor, the average salary for a Display Ads Specialist in the UK is around £32,000 per year. The demand for this role is expected to grow as businesses continue to invest in digital advertising to reach their target audience. Digital Marketing Analysts are responsible for measuring and analysing the performance of digital marketing campaigns. They use data to optimise marketing strategies and help businesses grow. The average salary for a Digital Marketing Analyst in the UK is around £30,000 per year, with a projected job market growth of 14% by 2024. Search Engine Marketing (SEM) Specialists focus on increasing a website's visibility in search engine results through paid advertising. The average salary for an SEM Specialist in the UK is around £35,000 per year, with a high demand for candidates who have a solid understanding of search engine algorithms and digital advertising platforms. Data Scientists use data analysis, machine learning, and statistical methods to extract insights and drive decision-making for businesses. The average salary for a Data Scientist in the UK is around £50,000 per year, with a significant demand for professionals with expertise in data visualisation and predictive modelling. Lastly, Marketing Managers oversee marketing strategies, campaigns, and initiatives for businesses. They lead marketing teams and work closely with other departments to develop and implement effective marketing plans. The average salary for a Marketing Manager in the UK is around £45,000 per year, with a projected job market growth of 6% by 2024. In conclusion, the UK job market offers a wealth of opportunities for professionals with a Professional Certificate in Display Ads Targeting: Precision Marketing. From Display Ads Specialists to Marketing Managers, there is a role for every skill set and career goal. The demand for these roles is expected to grow as businesses continue to invest in digital marketing, making it an exciting and lucrative field to explore.

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PROFESSIONAL CERTIFICATE IN DISPLAY ADS TARGETING: PRECISION MARKETING
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الذي أكمل برنامجاً في
UK School of Management (UKSM)
تم منحها في
05 May 2025
معرف البلوكتشين: s-1-a-2-m-3-p-4-l-5-e
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